Diageo

Corporate brochures published for the Private Client team at Diageo to promote Rare & Exceptional spirit brands and experiences to collectors and enthusiasts around the globe.

Rare & Exceptional is the portfolio of luxury spirits from Diageo — owners of 50 out of around 120 Scotch whisky distilleries.

The project includes designing and copywriting of several luxury brochures for the Diageo Rare & Exceptional Private Client team.

These corporate and internal brochures present Diageo’s wide range of ultra-rare whiskies to global markets, including internal executives, select journalists, strategically aligned corporate partners, ultra-high- and high-net-worth individuals, and global private clients.

Responsibilities include curating, managing, designing, writing, editing, proofreading and publishing. The digital brochures offer interactive functionality, internal section navigation and a Brand Homes interactive map with digital booking and request forms.